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Mike Lane

Friday, March 23, 2018
11:00 am - 1:00 pm

Tell me how thinking about Brand as a strategic business tool can answer my business challenges.

Brand building is every employee’s job regardless of the size of the company or organization. The problem is far too many organizations fail to capitalize on the power that comes from linking employees’ actions with the overall brand strategy of the organization in a way that pays off for customers. Traditional tools like organizational mission and vision fall short in connecting the dots between organizational strategy and customer interaction for mid-level and front line employees.

There is an answer. It’s called Strategic Brand Management—the Brand on the Inside©.

Brands are experiential. Before customers commit their brand loyalty, they want to see and feel the commitment behind the brand. Thus, an organization’s human resources become the most powerful brand building weapon.

Mike LaneMicheal D. Lane, The Meyers Printing Companies, Inc., Chief Executive Officer

Mike brings a seasoned perspective and professionalism to business marketing and brand building performance. Mike’s background includes Chief Executive Officer, executive level marketing, brand strategy development, sales and sales management in both corporate and consulting roles. He has a keen understanding for customer interaction across all levels of retail and commercial market channels and segments.

Business success demands leadership at the customer interface. Mike led award-winning sales and marketing strategy for one of the world’s largest private corporations—Cargill Incorporated. His customer experience includes some of the largest, most complex customers in business today, customers such as: Costco, Wal-mart, Kroger, Home Depot, Lowe’s, GE, DuPont, Chevron, Halliburton, Culligan, Frito-Lay, McCormick and Kraft Foods. Mike chaired the internal Cargill Foods initiative to coordinate brand development, marketing and communications strategy for approximately 30 of Cargill’s decentralized food business units.

In a consulting role, Mike has led complex brand strategy projects for one of the largest Rocky Mountain commercial contractors, GE Johnson, the eighth largest credit union in the U.S., GTE, a national pharmacy branding project with SUPERVALU and the National Association of Home Inspectors.
Mike is currently the CEO for Meyers, a privately-held grand format graphics, display, label and packaging company in Brooklyn Park, Minnesota.

Mike’s career experience includes over 2,000 hours of in-depth training ranging from 3-M’s Total Quality program to the late Dr. Michael Hammer’s corporate process improvement initiatives and lean process management techniques.

Mike holds a BS in Business from Friends University, Wichita, Kansas, and an Executive MBA from the Carlson School of Management at the University of Minnesota. He has had extensive training in business strategy from the University of Michigan, Ann Arbor, and the University of Chicago Graduate School of Business, Chicago, Illinois.

Friday, March 23rd, 2018

11:00 AM: Registration and Networking
11:15 AM: Lunch is Served
11:45 AM: SME Announcements
12:00 PM: Speaker Presentation
1:00 PM: Adjourn

Program Fee: $24 for SME members, Guests always welcome at $45 per person.

Early Bird rate of $39 when you register before February 28th.  100% refund if you are not able to attend with email notice to smeminnesota@gmail.com before noon on Wed., March 21st.

Location: DoubleTree Park Place Hotel – 394 & Park Place, St. Louis Park, MN  55416

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Event Location

SME regularly provides members with insights from Twin Cities’ business leaders and experts in their fields. SME’s Lunch and Learn Series delivers ideas, strategies, tactics and approaches that help members stay ahead of their competition and on track with their growth goals

Doubletree Hotel – St. Louis Park
1500 Park Place Blvd, St. Louis Park, MN, 55416
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