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Heather Champine and Jason Kocina

Friday, April 21, 2017
11:00 am - 1:00 pm

If you’ve ever wondered how to get more media coverage for your business, and how to squeeze the most from every opportunity? To get a reporter’s attention, should you send a press release or a Tweet? And once a story runs in the media, how can you multiply its impact? Is your website ready for new sales leads? What other digital marketing should you be doing? How important are infographics and video? Do you even know how to get started?

Sales and marketing professionals often juggle a lot of responsibilities. Many find it difficult to find the time to even stay current on PR and digital marketing strategies, let alone to implement them. We will zero in on precisely what you need to know to get noticed in the media and onlineSuccess is an uphill climb. Some of the barriers we face can be overcome with hard work and effort. Others can be surmounted with knowledge and capability. But there are times in our professional lives where we need to display courage in order to move to the next level. Those decision points where we choose to stride forward or fall back often turn on our ability to display a moment of courage.

Heather ChampineHeather Champine, Partner and Vice President of Media Production, Media Relations Agency
With more than 20 years of experience, Heather has played an integral role in building Media Relations Agency’s position as a respected, international marketing agency. She has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships and successful marketing programs we have created together.”

Heather is a multi-faceted business leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients so that we can help those clients build their businesses,” she says. “I also enjoy developing and defining processes, and collaborating with our internal team, to ensure we deliver consistent results.”

Heather also believes in the importance of using her God-given talents to help others in our community. Whether it’s supporting children through her role as Chairman of the Board for Kids ‘n Kinship, or empowering women to achieve career success by serving on the board of the National Association of Women Business Owners, Heather finds fulfillment in creating bridges between our business community and local nonprofit organizations.

JasonJason Kocina – President of Checkerboard
Jason is our chief digital marketing strategist. Clients love him because he’s amazing at explaining complex ideas and concepts to non-technical people. In fact, Jason has been teaching businesses how to turn their websites into profit centers since 1995. “I’ve always been fascinated by the Internet. I look at it as being akin to the Gutenberg press,” he comments. 

And just as the pioneering publishers before him, Jason feels most invigorated when he’s helping clients use digital media to distinguish themselves from the competition. He is one of those rare people who can effortlessly interpret how changes happening on the Internet are likely to benefit or hinder a marketing program. 

Using his extensive experience in design and web development, he can quickly review any scenario and determine how best to help a client. He’s also genuine. “I enjoy working with all of the different marketing directors and business owners,” he confirms.

Friday, April 21st, 2017

11:00 AM: Registration and Networking
11:15 AM: Lunch is Served
11:45 AM: SME Announcements
12:00 PM: Speaker Presentation
1:00 PM: Adjourn

Program Fee: $24 for SME members, Guests always welcome at $45 per person.

Early Bird rate of $39 when you register before March 31st.  100% refund if you are not able to attend with email notice to before noon on Wed., Apr. 19th.

Location: DoubleTree Park Place Hotel – 394 & Park Place, Minneapolis



Event Location

SME regularly provides members with insights from Twin Cities’ business leaders and experts in their fields. SME’s Lunch and Learn Series delivers ideas, strategies, tactics and approaches that help members stay ahead of their competition and on track with their growth goals

Doubletree Hotel – St. Louis Park
1500 Park Place Blvd, St. Louis Park, MN, 55416