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Jeffrey C. O'Brien

Friday, May 18, 2018
11:00 am - 1:00 pm

In December 2004, attorney Jeffrey O’Brien, then just four years into his law practice, joined a mid-size Minneapolis law firm as an associate with three clients in tow.  Five years later he had started a blog and earned the moniker “The Businessman’s Lawyer” for his niche work with startup and early stage businesses.

Today, almost fifteen years later, Jeffrey has become one of the most recognized attorneys in the Twin Cities, with a high profile niche practice in craft brewery and distillery law and regular guest appearances on several local media outlets as the “Lawyer Extraordinaire.”

  • How to Network, in person and via social media, to become the “First Name on the Brain” when it comes to people needing what you have.
  • How to do Content marketing, whether it be it blogging, articles in outside publications, continuing education programs, and podcasts.
  • How to adapt to organic shifts in one’s business.
  • The importance of a personal brand in a commoditized marketplace when others look exactly the same as you.
  • What to do when a particular marketing initiative is not working and having the ability to decide when the time arrives to jettison that initiative and move to something else – never giving up.

Jeffrey’s presentation will include numerous war stories that will include successes and failures along the way, with the hope that his experience can help other professionals establish their own personal marketing and branding program.

JCO headshotJeff O’Brien is a partner with the law firm of Chestnut Cambronne PA, practicing in the areas of business and real estate law. He serves as general counsel to a wide variety of small and closely held businesses

Jeff’s  client’s include real estate agents, developers and investors, community banks, title companies, restaurant operators, manufacturing companies, franchised businesses, financial advisors and insurance agents and consulting businesses. He has significant experience with the formation of new businesses and non-profit organizations.

Jeff is well known for working with several craft breweries, distilleries, and wineries on an array of issues including entity formation, financing, real estate matters, intellectual property protection, operational and other issues.  He is a member of the Craft Beer Attorney Coalition and is a frequent commentator on issues pertaining to liquor law.

Jeff has several other niche practice areas, including his work with individuals financing a business venture and/or acquiring real estate through the use of self-directed retirement accounts.

Jeff is a Minnesota State Bar Association Board Certified Real Property Specialist and a frequent lecturer and writer.  He frequently appears under his alter ego, the “Lawyer Extraordinaire”, on several radio shows and podcasts including Justice & Drew, the Minnesota Beercast and The BS Show with Bob Sansevere.

Jeff has been listed as a Minnesota Super Lawyer every year since 2013. Previously he had been named a “Rising Star” by Minnesota Super Lawyers every year since 2008, a designation reserved for only 2.5 percent of all attorneys in Minnesota. He was also named as one of the “40 Under Forty” in 2014 by the Minneapolis-St. Paul Business Journal.

Friday, May 18th, 2018

11:00 AM: Registration and Networking
11:15 AM: Lunch is Served
11:45 AM: SME Announcements
12:00 PM: Speaker Presentation
1:00 PM: Adjourn

Program Fee: $24 for SME members, Guests always welcome at $45 per person when registered before May. 16th.  $55.00 afterwards.   Early Bird rate of $39 when you register before MONDAY, APRIL 30th.  100% refund if you are not able to attend with email notice to smeminnesota@gmail.com before noon on Wednesday, May 16th.
Location: DoubleTree Park Place Hotel – 394 & Park Place, St. Louis Park, MN  55416
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Event Location

SME regularly provides members with insights from Twin Cities’ business leaders and experts in their fields. SME’s Lunch and Learn Series delivers ideas, strategies, tactics and approaches that help members stay ahead of their competition and on track with their growth goals

Doubletree Hotel – St. Louis Park
1500 Park Place Blvd, St. Louis Park, MN, 55416
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