Share Event All Events

Event Details

Kelly Lucente

Friday, January 20, 2017
11:00 am - 1:00 pm

Creating your personal brand is essential for the advancement of your career and the development of yourself as a leader. What do people say about you when you’re not in the room? What would they say you are KNOWN for? Believe it or not, you can have influence over what is said and how you are perceived whether you are there or not.

Did you know that less than 15% of people have truly defined their personal brand and less than 5% are living it consistently; however 70% believe they have defined it and 50% believe they are living it. Your personal brand communicates who you are and what you have to offer. It’s your reputation and your promise and why people should believe you. It’s how you are perceived outwardly and whether or not you will be taken seriously.

1. Why personal brand is such a big deal
2. How you can influence others’ perception of YOU
3. The Power of 3: Image + Voice + Promise = Personal Brand

kelly-lucenteKelly Lucente is CEO of Re-Tool Marketing, a creative agency that focuses on growing brands, building strategies, and identifying positioning for entrepreneurs and small to mid-sized corporations.

A 25 + year veteran in both marketing and sales, Kelly has worked with Fortune 500 brands, most notably the Ryland Group, Pulte Group, RE/MAX, and Pearle Vision. She was one of the key marketing team members of Rollerblade – a company that helped build the inline skate industry to $1 Billion and turned Rollerblade into a household name. She has also worked with Mattamy Homes, Canada’s largest homebuilder. She created the children’s educational product, Bye Bye Monster that was featured in Neiman Marcus and has partnered with celebrities such as Jenny McCarthy as a contributor to her Generation Rescue Foundation.

Kelly has won both Gold and Silver NAHB Salesperson of the Year Awards four times in consecutive years and Dr. Toy Awards twice for product innovation.

Kelly plays an integral role at her agency as lead brand strategist and creative di­rector. She focuses on shaping client engagement and spearheads all strategic innovation to trans­form corporate brands. Her expertise is helping businesses attract the right customer, gain market share, and increase revenue.

She wrote MOO-LAH-GY to share the secret sauce of branding that many of her clients fly to Minnesota in minus 45 degrees wind-chill to get.

Kelly divides her time between Re-Tool Marketing and her personal brand, Kelly Lucente, which focuses on client initiative, small-group workshops, books on brand, and keynote speaking. Outside of work, Kelly enjoys time with her fam­ily (especially her son, Joey) and giving back to her community as an active member of Children’s Hospital and Clinics of Minnesota Foundation, as an advisory board member for the Entrepreneur­ship Class at the University of Minnesota Carlson School of Management, and as a mentor for the MN Cup, a statewide, new-venture competition for entrepreneurs.

You can reach Kelly through Re-Tool Marketing at ( or via her personal brand website, Kelly Lucente at (

Friday, January 20th, 2017

11:00 AM: Registration and Networking
11:15 AM: Lunch is Served
11:45 AM: SME Announcements
12:00 PM: Speaker Presentation
1:00 PM: Adjourn

Program Fee: $24 for SME members, Guests always welcome at $45 per person.

Early Bird rate of $39 when you register before December 31st.  100% refund if you are not able to attend with email notice to before noon on Wed., Jan. 18th.

Location: DoubleTree Park Place Hotel – 394 & Park Place, Minneapolis



Event Location

Our Thought Leadership 7:44 Breakfast Series meets at the Doubletree Park Place Hotel in St. Louis Park. The conference room is located towards the east end of the lower level.

Doubletree Park Place Hotel
1500 Park Place Blvd, Minneapolis, MN, 55416