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Brad Lantz

Friday, February 17, 2017
11:00 am - 1:00 pm

Transforming strong workers into strong leaders is becoming a priority for most businesses. Leadership, according to a survey from Deloitte, remains the No. 1 talent issue facing organizations around the world,” with 86% of respondents to the survey rating it “urgent” or “important.” Yet, the survey revealed that only 13 percent of companies do an excellent job of developing leaders. By investing in the leadership growth of your people, you can gain a distinct advantage — not only in terms of the effectiveness of talent, but also in being more attractive when hiring and even when driving your operations.

• Do you have leadership BlindSpots?
• What is the difference between a leader and an entrepreneur?
• What are the top issues that leaders say they face?
• Are your perceptions reality?
• How can you lead millennials?
• Do you rely on evidence or gut?
• Do you have a leadership plan?

These are just a few of the Leadership Blindspot questions that will be tackled.

Brad LantzBrad Lantz strategically positions individuals and companies to build and improve their Brand, Leadership and Communications. Brad has been mentoring executives to strategically position their businesses and their lives for more than 25 years. His proven A2A system creates internal and external excellence and advocates. His ‘Results First’ business positioning program empowers executives to grow and transfer their leadership assets and skills to develop better businesses and richer lives.

For the last six years, Brad has facilitated and mentored members of the Inner Circle Twin Cities peer groups – 125 owners and CEOs – who have acted as each other’s “board of advisors” to gain Better Businesses and a Richer Lives.

He has been the CMO for a Fortune 500 company and smaller companies alike. He has been an executive in advertising, marketing and communications agencies. And he has run his own marketing and communication firm for over 25 years where he has focused on strategic marketing, planning, branding, and differentiating and relationship development.

Brad has strategically positioned and worked with and for numerous Fortune 500 companies, as well as private and nonprofit companies across a variety of industries (financial services, agriculture, manufacturing and service).

In 2004, he wrote a marketing book – You Don’t Know What You Don’t Know, where he shared the secrets of serving clients so well that they become absolute advocates. In 2014 he published the book, How to Hire the Right Consultant – Confessions From Consultants About Getting More for Your Money. He has developed a tool that helps aspiring leaders clearly see the gaps and opportunities in their leadership styles and traits that are preventing them from successfully leading. This has been a result of a combination of knowledge, wisdom and experience gained over the past several years mentoring owners and CEOs. Contact Information: 612-805-7440,,

Friday, February 17th, 2017

11:00 AM: Registration and Networking
11:15 AM: Lunch is Served
11:45 AM: SME Announcements
12:00 PM: Speaker Presentation
1:00 PM: Adjourn

Program Fee: $24 for SME members, Guests always welcome at $45 per person.

Early Bird rate of $39 when you register before January 31st.  100% refund if you are not able to attend with email notice to before noon on Wed., Feb. 15th.

Location: DoubleTree Park Place Hotel – 394 & Park Place, Minneapolis



Event Location

SME regularly provides members with insights from Twin Cities’ business leaders and experts in their fields. SME’s Lunch and Learn Series delivers ideas, strategies, tactics and approaches that help members stay ahead of their competition and on track with their growth goals

Doubletree Hotel – St. Louis Park
1500 Park Place Blvd, St. Louis Park, MN, 55416