Friday, June 21, 2019
11:00 am - 1:00 pm
Are the forces of commoditization weighing down your products, and your profits? No company is immune, for commoditization is like the law of gravity – it weighs you down more year after year. Joe Pine has the answer to de-commoditizing your products, and he will explain it at this special fireside chat format at our SME event on June 21st.
Or three answers, actually. For you can innovate your offerings to at least stay atop the wave of commoditization. Or you can customize your offerings – and your interactions with current and potential customers – to differentiate yourself with each and every individual. Or you can go beyond commodities, goods, and even services to staging experiences for your customers. Experiences provide much more economic value than any of the other offerings, and will indeed forestall the forces of commoditization.
While Joe Pine is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike, he is in fact a local boy, having grown up in Apple Valley, worked for IBM in Rochester, and now housing himself in his home office in Dellwood. Joe co-founded Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. A prolific writer, his 2011 book Infinite Possibility: Creating Customer Value on the Digital Frontier, with Kim Korn of Woodbury, describes how companies increasingly use digital technology to create experiences that fuse the real and the virtual.
Joe’s first book in 1993 was the award-winning Mass Customization, and in 1999 he published the best-selling The Experience Economy: Work Is Theatre & Every Business a Stage with his partner Jim Gilmore. They followed that up with Authenticity: What Consumers Really Want in 2007 and in 2011 they updated The Experience Economy with new ideas, new frameworks, and many new exemplars. It was recently named one of the “100 Best Business Books of All Time” by 800CEOread.
Friday, June 21st, 2019
11:00 AM: Registration and Networking
11:15 AM: Lunch is Served
11:45 AM: SME Announcements
12:00 PM: Fireside Chat Style with Joe Pine
1:00 PM: Adjourn
Program Fee: $24 for SME members. Guests always welcome at $99 per person when registered before June 19th, $129.00 afterwards. 100% refund if you are not able to attend with email notice to firstname.lastname@example.org before noon on Wed., June 19th.
SME regularly provides members with insights from Twin Cities’ business leaders and experts in their fields. SME’s Lunch and Learn Series delivers ideas, strategies, tactics and approaches that help members stay ahead of their competition and on track with their growth goalsDoubletree Hotel – St. Louis Park
1500 Park Place Blvd, St. Louis Park, MN, 55416