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Event Details

Allison Wasz

Friday, August 17, 2018
11:00 am - 1:00 pm

Picture this, you sit down in front of your computer and Google, ‘what social media platform is right for my business?’ or ‘social media marketing 101.’ Then sift through the results for about 2 minutes before deciding, you’re never going to get it and there are better ways to spend your time. Sound familiar? You are not alone! In a world with more data and input than ever before why is it so difficult to make informed recommendations? Today’s business leaders, particularly in the B2B space, are challenged with understanding how their integrated marketing efforts are impacting business results. Allison’s presentation will help reframe measurement mindset, educating leaders about what metrics matter for their business and provide actionable insights about social media marketing.

allison03 (002)Allison Wasz the owner of Macleod & Co., a Twin-Cities marketing agency. She has been helping entrepreneurs make the most of their ideas by baking marketing-strategy and profitability in from beginning to end. Her insatiable drive to understand the ‘why’ behind every action makes her well-suited to helping businesses of all sizes, and across all industries, develop and implement their marketing strategies. She takes pride in an educational approach to digital marketing, empowering clients to grasp how digital marketing works in tandem with their business objectives.

Friday, August 17th, 2018

11:00 AM: Registration and Networking
11:15 AM: Lunch is Served
11:45 AM: SME Announcements
12:00 PM: Speaker Presentation
1:00 PM: Adjourn

Program Fee: $24 for SME members.  Early, Guests always welcome at $45 per person when registered before August 15th.  $55.00 afterwards.  Early Bird rate of $39 when you register before July 31st.  100% refund if you are not able to attend with email notice to before noon on Wed., Aug. 15th

Location: DoubleTree Park Place Hotel – 394 & Park Place, St. Louis Park, MN  55416


Event Location

SME regularly provides members with insights from Twin Cities’ business leaders and experts in their fields. SME’s Lunch and Learn Series delivers ideas, strategies, tactics and approaches that help members stay ahead of their competition and on track with their growth goals

Doubletree Hotel – St. Louis Park
1500 Park Place Blvd, St. Louis Park, MN, 55416