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Event Details

Jim Tincher, Principal Consultant, Heart of the Customer

Friday, May 16, 2014
7:00 am - 9:00 am

Loyal customers. They’re the heartbeat of your business. They’re also essential to your bottom line. Here’s why: A 5% rise in customer loyalty increases profitability by up to 125%. And loyal customers are vocal customers – each sings your praises, helping you attract more business and more loyal customers. Unfortunately, driving customer loyalty isn’t easy. But it can be.

Customer journey maps are a powerful new tool to help you engage the hearts and minds of your customers. Customer journey maps help you:

  • Chart each step of the customer experience
  • Understand your customers by segment
  • Highlight moments of truth
  • Identify touch points and the emotions they trigger
  • Understand why customers stay—and why they leave
  • Implement the improvements that provide the greatest return

Jim Tincher sees the world in a special way: through the eyes of customers. With a lifelong passion for customer experiences, Jim founded Heart of the Customer to help companies of all sizes increase customer engagement. Join us Friday, May 16 to learn more about how journey mapping can help you design a better customer experience.

FRIDAY, May 16, 2014

7:00 AM: Registration, Networking and Breakfast Buffet Opens
7:30 AM: SME Announcements
7:44 AM: Speaker Presentation
9:00 AM: Adjourn

Registration: Click here. Or contact Drenda Wendell at 763.213.3231.
Program Fee: Members $35, Non-members – special member rate for this event $35, Students $25
Location: Doubletree Park Place Hotel – 394 & Park Place, Minneapolis

Event Location

Our Thought Leadership 7:44 Breakfast Series meets at the Doubletree Park Place Hotel in St. Louis Park. The conference room is located towards the east end of the lower level.

Doubletree Park Place Hotel
1500 Park Place Blvd, Minneapolis, MN, 55416