Share Event All Events

Event Details

Ted Risdall

Friday, November 15, 2019
11:00 am - 1:00 pm

We are living through the biggest technology revolution in the history of mankind. The ways companies are engaging with customers is changing at an amazing rate and many companies are left confused with how to adapt. Fortunately, Risdall has found ways that allow companies and brands to engage with customers and prospects in ways that are measurable and tied to real-world success.

Since the start of advertising, the goal has been to interrupt customers and get them to pay attention. Today’s customers require engagement and seamless integration into whatever device, format, or media they’re on. The good news is that every interaction can be measured and quantified. The bad news is that very few companies (and marketing agencies) can pull actionable insights out of all this data.

Please join Risdall’s President and CEO Ted Risdall has he walks you through where marketing has been in the past, how things have changed, and what it takes to be Digitally Mature in today’s marketing and technology landscape. He’ll walk you through how Risdall engages with their current clients, and how they access where a client’s current marketing efforts stand. You’ll even get access to a tool that will allow you to assess your current marketing state and identify immediate areas for improvement.

Ted Risdall, President and CEO
Ted led Risdall’s expansion into high technology. While most people thought the Internet was about bulletin boards and chat rooms, Ted was already demonstrating that e-commerce had a profitable future for most businesses. He took that concept deeper, proving that that the web was to be an effective new vehicle for advertising and marketing for both consumer and business-to-business markets. His commitment to technology and talent firmly established Risdall Interactive as a major player on the national scene, where the agency is consistently ranked in the Top 50 Interactive Agencies in the country. With well over a thousand websites under its belt, Risdall integrates top design with functionality in cost-effective implementations. Ted joined the agency in 1993 with a master’s degree from the American Graduate School of International Management (Thunderbird).

Friday, November 15th, 2019

11:00 AM: Registration and Networking
11:15 AM: Lunch is Served
11:45 AM: SME Announcements
12:00 PM: Speaker Presentation
1:00 PM: Adjourn

Program Fee: $24 for SME members.  Early Bird Rate of $39 before October 30th. Guests always welcome at $45 per person when registered before Nov. 13th,  $55.00 afterwards. 100% refund if you are not able to attend with email notice to smeminnesota@gmail.com before noon on Wed., Nov. 13th.

Location: DoubleTree Park Place Hotel – 394 & Park Place, St. Louis Park, MN  55416

Event Location

SME regularly provides members with insights from Twin Cities’ business leaders and experts in their fields. SME’s Lunch and Learn Series delivers ideas, strategies, tactics and approaches that help members stay ahead of their competition and on track with their growth goals

Doubletree Hotel – St. Louis Park
1500 Park Place Blvd, St. Louis Park, MN, 55416
Directions