Share Event All Events

Event Details

Steve Baird

Friday, November 17, 2017
11:00 am - 1:00 pm

When Seth Godin follows your blog, repeatedly posts positive and generous comments on your blog, and even highlights and features you and your blog in his Freelancer Course on Udemy, during Lesson 55 called “Stepping Out of Your Invisibility,” you know you’ve done at least a few things right in designing, building, growing, and achieving meaningful, valuable, and lasting attention to and engagement with your blog community.

This is the incredible story of DuetsBlog, an award-winning branding blog written by an award-winning local team of intellectual property attorneys together with valuable contributions from a community of non-lawyer marketing experts engaged as periodic guest bloggers from across the country.

Hear about the amazing journey of one blogger since his inaugural blog post in 2009, called “Dr. No and the Parade of Horribles,” and learn valuable blogging strategies and the inside story and scoop behind the remarkable success of DuetsBlog, a branding blog designed to bridge the gap and facilitate a more graceful collaboration between legal and marketing types, directly from the blog’s founder, lead author, and practicing intellectual property attorney Steve Baird.

These themes will be explored during the session:

– Earning the attention, engagement, and recognition of Seth Godin and other heavyweights
– Branding, trademarking, and differentiating your business blog from competing blogs
– Developing the reputation of a smart, thoughtful and generous blogger or blogging team
– Effectively and gracefully navigating inevitable adversity coming from critics and naysayers

Some DuetsBlog statistics and accolades:

· Consistently among the Top Ten IP Blogs in World, on a monthly basis, according to Justia
· Among Top Four Branding Blogs by Number of Unique Monthly Visitors (~20,000), according to
· Among Top Ten Law Blogs by Number of Unique Monthly Visitors (~20,000), according to
· Among Top Twenty IP Blogs of All Time, according to Justia
· ABA Journal’s Blawg 100 Award, 2014

Learn how to connect your blog to the success of DuetsBlog.  Nothing will be held back.  Sign up today.

SRBHeadshotSteve Baird has more than 25 years of experience in protecting the trademarks associated with brands. As chair of Winthrop & Weinstine’s intellectual property department, he represents brand owners of all different sizes, shapes, and industries. Recognized as a gifted writer, speaker, creative thinker, and legal strategist, Steve has a professional passion for winning, building, teaching, mentoring and also supporting selected pro bono clients. He has presented on trademarks, brand management and related IP subjects for the Midwest IP Institute, the American Bar Association, the American IP Law Association, the Intellectual Property Owners Association, the International Trademark Association, Strafford Publications, HOW Design Live, FUSE, a variety of law schools, and the Carlson School of Management, among others.

Steve has been listed as a Super Lawyer® every year for more than a dozen years and also has been named a top 100 Super Lawyer® in Minnesota. He is part of the Circle of Excellence, being twice named an Attorney of the Year by Minnesota Lawyer magazine. Recognized among the Best Lawyers in America® since 2012, an IPStar since 2013, Steve also is named in the World Trademark Review 1000 within its Gold Band, for his distinction in the fields of trademark enforcement, litigation, prosecution, and strategy. Steve founded and blogs about trademarks and advertising issues on Winthrop & Weinstine’s award-winning DuetsBlog — a top ten IP blog that was designed to facilitate a more graceful collaboration between legal and marketing types. In 2017, Steve received Top Author accolades from JD Supra Reader’s Choice Awards, ranking 2nd out of 853 trademark authors in the U.S. In addition, New York Times Best Selling Author Seth Godin recently praised Steve’s writing and engagement, calling DuetsBlog “brilliant,” “endlessly interesting,” and asking “If you need a trademark lawyer, who are you going to call? Some drone or your friend Steve?”

Friday, November 17th, 2017

11:00 AM: Registration and Networking
11:15 AM: Lunch is Served
11:45 AM: SME Announcements
12:00 PM: Speaker Presentation
1:00 PM: Adjourn

Program Fee: $24 for SME members, Guests always welcome at $45 per person.

Early Bird rate of $39 when you register before October 31st.  100% refund if you are not able to attend with email notice to before noon on Wed., Nov. 15th.

Location: DoubleTree Park Place Hotel – 394 & Park Place, St. Louis Park, MN  55416


Event Location

SME regularly provides members with insights from Twin Cities’ business leaders and experts in their fields. SME’s Lunch and Learn Series delivers ideas, strategies, tactics and approaches that help members stay ahead of their competition and on track with their growth goals

Doubletree Hotel – St. Louis Park
1500 Park Place Blvd, St. Louis Park, MN, 55416