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Event Details

Brian Carroll

Friday, January 17, 2020
11:00 am - 1:00 pm

Join us for this session to help your marketing and sales team standout with an empathy-based approach to communication and messaging.

The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. But here’s the problem: You have more channels, content, and technology to reach potential customers, yet connecting and building trust with buyers has never been harder.

It’s frustrating! You’ve tried everything: expert recommendations, best practices, the latest tools, and automation. But you hit a plateau, and your results are falling short. So how can you connect and convert more customers?

The counter-intuitive answer: It’s customer empathy! Empathy is not just a “soft” skill; it’s an incredibly powerful tool to know your customer’s emotional motivators so that you can connect better, increase conversion, and drive growth.

At the end of this session you will be able to:

  • Know your customers core emotional motivators (so you can increase connection and conversion)
  • Use empathy to design email/marketing messages that resonate with these core emotional drivers
  • Transfer customer emotion insights to other channels and scale up results

Brian Carroll is the CEO and founder of markempa. He is the author of the bestseller, Lead Generation for the Complex Sale, and the B2B Lead Blog which is read by thousands each week. As a researcher and leader in empathy-based marketing, Brian’s at the epicenter of the shifting customer landscape. He also founded B2B Lead Roundtable LinkedIn Group with 20,000+ members.

Visit a blog post to learn more about him:

Friday, January 17th, 2020

11:00 AM: Registration and Networking
11:15 AM: Lunch is Served
11:45 AM: SME Announcements
12:00 PM: Speaker Presentation
1:00 PM: Adjourn

Program Fee: $24 for SME members.  Early Bird Rate of $39 before December 31st. Guests always welcome at $45 per person when registered before Jan. 15th,  $55.00 afterwards. 100% refund if you are not able to attend with email notice to before noon on Wed., Jan. 15th.

Location: DoubleTree Park Place Hotel – 394 & Park Place, St. Louis Park, MN  55416

Event Location

SME regularly provides members with insights from Twin Cities’ business leaders and experts in their fields. SME’s Lunch and Learn Series delivers ideas, strategies, tactics and approaches that help members stay ahead of their competition and on track with their growth goals

Doubletree Hotel – St. Louis Park
1500 Park Place Blvd, St. Louis Park, MN, 55416