Friday, June 25, 2021
8:00 am - 9:00 am
Voice of the Customer (VoC) is a term that gets tossed around a lot. But what exactly does it mean—and specifically, what does it mean for you?
VoC research is an effective way for any businesses to understand customer perceptions. And customer perception has been proven again and again to be a leading driver of business success. With VoC you can identify your strengths and weaknesses, what customers like about working with you and what they don’t. When done right, VoC gives you visibility into customers’ truths, empowering you to make strategic business decisions based on market reality.
Quinn Mower will take you through better understanding what VoC is, the importance of it and how to go about conducting it in a meaningful way that provides actionable insights.
5-6 Takeaways (what people should expect to learn from the session)
- -The importance of understanding customer perceptions
- -What VoC is
- -What VoC should achieve for you
- -Things to consider when conducting VoC research
- -The pros and cons of conducting VoC research yourself vs. using a 3rd party
Quinn Mower. Associate Strategic Director
Quinn has a wide variety of experience leading and implementing both qualitative and quantitative research efforts that inform key brand strategy, concepts and messaging resulting in differentiated, effective and on-target communications. Quinn also serves as product manager for TruVu – a quantitative VoC tool that aims at uncovering how businesses are perceived within the market through the eyes of all their stakeholders to ensure complete alignment so that business decisions are as informed and strategic as possible.
When: Friday, June 25th, 2021
Time: 8:00 to 9:00 AM (CDT)
Via: ZOOM. (You will receive a link via email after registration.)
There is no fee to attend, however, registration is required.
After you register, you will receive the ZOOM link to attend. Thanks for registering.via ZOOM
Via Zoom, from Minneapolis, MN, 55402