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Event Details

Bob Freytag and Mike McMillan

Friday, November 20, 2020
8:00 am - 9:00 am

Most companies have a clearly defined new product development process.

But when it comes to product launching—not so much.

Too many companies spend a lot of time and money in development, only to rush through the launching step…and then watch their new products struggle to make it.

Introworks is here to help.

We’ll share best practices we’ve developed from launching hundreds of products for medical device, manufacturing and professional service companies.

Our goal: To give you an unfair advantage in the marketplace by making launching success less random.

Bob Freytag and Mike McMillan will take you through specific steps for making your next launch more successful. You’ll learn how to ask the right questions, validate assumptions, get team alignment, and engage your audiences impactfully.

 5-6 Takeaways (what people should expect to learn from the program) 

  1. Common reasons for launch failures
  2. Launches, releases, and how to tell the difference
  3. 6 key requirements for a launch
  4. What a launch process should look like
  5. The best time to start the launch process
  6. The importance of emotion

Session Leaders:
Bob Freytag. Partner and President
Bob is a founding partner and has more than 25 years of global product launch and branding experience. Bob leads the business development and key account initiatives for the company and works to develop key strategic partnerships. Bob has worked on several product launches, branding and integrated B2B campaigns for clients including Medtronic, Cargill, Boston Scientific, and Trimble Transportation (PeopleNet).

Mike McMillan. Partner and Chief Strategic Officer
Mike is a founding partner and has more than 25 years of experience in spearheading global branding initiatives for integrated B2B and B2C campaigns, driving results for leading technology/manufacturing, medical device and professional services clients. With unique vision and multinational experience, Mike creates key brand strategy, concepts and messaging resulting in differentiated, effective and on-target communications. Mike oversees our work for Medtronic, CSI, Therapixel, Mauna Kea, Evoqua, Konica Minolta, Hillrom and Emerson.

Contact information (phone and email): 
Bob Freytag
(612) 805-9286

Mike McMillan
(612) 232-2983

Friday, November, 20th, 2020
Time: 8:00 to 9:00 AM
Via ZOOM Meeting – You will receive a link after registering.


Event Location

After you register, you will receive the ZOOM link to attend.  Thanks for registering.

via ZOOM
Via Zoom, from Minneapolis, MN, 55402